Sleep Consultancy

& Newborn Support

When they say "it takes a village" but all you have is a 4-bed, 2-bath and a fur baby.

Gone are the days when we had a village of women surrounding us from the day our baby was born.

Today our independence, careers and travelling spirits often leave a world of isolation following the birth of our babies. If family is close by, it's not unusual for them to be working full-time hours, limiting their availability to support.

Your Baby Matters is the place to outsource for that support you need. As a small mother owned business, we understand your baby matters and that motherhood is not the job for just one person. 

We would love to be part of your village today. 

Services & Support

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Newborns & Night Support

Postpartum Doula, Overnight Support, Maternity Nurse and more.

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Sleep Consultancy

Newborns to toddlers:

Holistic sleep support tailored to your family.

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Mothers Circles

Find your people in a non-judgmental facilitated parenting support group.


Jenna Affleck

Postpartum Doula & Sleep Consultant

Often people say "I just need to get through the birth first" then they stumble into parenthood somewhat shocked at the time and energy their new baby takes.

As a mother of four, Jenna has been there before, she understands the isolation, the sleep deprivation and the confusion created from the abundance of contradictory information available on the internet. Feelings of, guilt, worry and judgement are often taking the place of the overwhelming joy we expected to feel.

As a Postpartum Doula, Maternity Nurse and Baby Sleep Consultant Jenna is here to support you, she understands that every family is unique and is ready to support you in your own rhythm and flow as a parent. 

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Helping You Prepare For Parenthood

Events & Workshops

Sleep Talks

Coming soon!

Learn all about the world of sleep at our upcoming Sleep Talks.

Post-birth Planning Classes

Prepare for what happens after the birth and in the first few weeks of parenthood at one of our workshops.

Mothers' Circle

Join our tribe as we go on a 5-week journey together. Facilitated conversations, building community.

What My Mother Tribe Says

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Jen is so incredibly knowledgeable and welcoming which creates such an open and comfortable dialogue. It’s so nice to have someone asking how you are and if your needs are met - not just those of your baby. After all, a happy baby needs a content and supported mum! Cannot recommend Jen enough.

Elsie Cooper

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